Wise Webinar a Day Series: How to Empower & Engage Any Audience with Visual Communication with Amy Balliett
91% of audiences prefer visual content. It’s a universal language that connects people faster than any other medium. Content is still king, but in an era of multimedia-rich platforms and plummeting attention spans, visual media has dethroned text-based messaging. Visual communication not only delivers information more efficiently and effectively, it’s also proven to increase conversions, boost revenue, and accelerate growth. But how can you develop high-quality, goal-oriented content that engages your audience while also ensuring it improves comprehension? The answer is developing a visual strategy optimized for your audience and goals, so that every piece of visual content you produce supports your objectives. Walk away [from this presentation] with actionable strategies designed to help you reinvent your content for a visual world.
Learning Objectives (Info, tools, and skills attendees will receive):
- Walk away with a new vernacular by learning to “speak visually” when connecting with any audience
- Learn how to drive action with visual content
- Learn actionable steps to build your own visual strategy
- Learn how to deliver great content without breaking the bank
*Please note: Wise maintains registration and attendance records for our events and training programs. Attendees that fully participate in events and/or complete training programs will receive a certificate to document full participation as back up for billing purposes. Wise is required to monitor participation in our courses and provide reports to our funding sources so that they may utilize these records in the course of their audits of programs. These reports may include actual time spent by attendee name, event/training title, county and state. Reports are provided to ensure there is documented proof of the appropriate use of government funds for the purposes of professional development.
There are no refunds for those that do not attend the scheduled webinar. If you do miss the webinar, we will provide you with a code to access the next webinar free.
Wise provides Washington State Educator/Teacher Clock Hours for our webinars. For more information and to request Clock Hours, please click here.
Amy Balliett is the CEO and founder of the visual content marketing and communications agency, Killer Visual Strategies (formerly Killer Infographics). She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and has headed up SEO at several companies. In 2009, she and her then co-founder partnered to build lead-gen-based websites, but in the fall of 2010, the business pivoted to an entirely new model: visual communication design. In the years since, she has grown Killer Visual Strategies to become the industry leader, driving visual strategy and campaigns for global brands including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.
Considered an expert in her field, Balliett speaks at dozens of conferences each year including SXSW, Adobe MAX, SMX, and more. She is also a regular teacher at The School of Visual Concepts, a guest lecturer at the University of Washington, and a LinkedIn Learning instructor.